FERDYANI, Heny; PRIHANDINI, Sapta; KHOIRUNNISA, Aulya. The Role of Loss Aversion and Emotional Involvement in Shaping Generation Z’s Consumptive Behavior in Using Paylater Services. Asian Bulletin of Digital Economics and Business, [S. l.], v. 1, n. 1, p. 7–14, 2025. Disponível em: https://www.journal.uruborospublishing.com/index.php/abdeb/article/view/56. Acesso em: 8 nov. 2025.