Perception of Financial Literacy Generation Z in Personal Finance Management in the Digital Era
Keywords:
Financial literacy, Financial management, Generation Z, PerceptionAbstract
This research aims to understand the perception of financial literacy of Generation Z in personal financial management in the digital era through a qualitative approach. This study uses phenomenological methods to explore an in-depth understanding of Generation Z's experiences and perceptions related to financial literacy. Data were collected through in-depth interviews with three selected respondents using purposive sampling techniques. The results show that Generation Z has mixed perceptions of financial literacy, with some considering it as the key to financial independence, while others feel less confident in managing personal finances. These findings contribute to the development of financial literacy education strategies that are more in line with the needs of Generation Z in the digital era.
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Copyright (c) 2025 Retnaningsih, Agus Mujiman, Gloria Putri Wuryani

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