Vol. 2 No. 1: June 2026

• Table of Content

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  Abstract View : 5 PDF downloads: 2

Articles

• Perception of Financial Literacy Generation Z in Personal Finance Management in the Digital Era

  Retnaningsih, Agus Mujiman, Gloria Putri Wuryani

  1-4

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• The Effect of Discounts, Free Shipping, and Product Quality on Lifebouy Soap Purchase Decisions in Semarang City Trough E-Commerce Shopee

  Vita Minkhatul Fahria, Ratna Anisa Salsabila, Felya Meinda Meliana, Purwo Budi Utomo

  5-8

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• The Influence of System Quality, Application Features, and User Experience on User Satisfaction of the Si D’nok Application

  Dwi Irawati, Febri Rahmawati, Destria Rizky Amalia, Lutfina Nur Fitriani

  9-13

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• The Role of Online Reviews and Marketing Strategy in Shaping the Perceptions of Spotify Premium and Free Users: A Case Study of 2023

  Amelia Kristi Herdiana Esa Putri, Atiq Dinna Shikha, Maulina Nikmatul Ulya, Retno Wulandari

  15-18

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• Entrepreneurial Opportunities in Electric Vehicle (EV) Battery Recycling in India

  Gadikota Mahidhar

  19-22

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• Analyzing OTT Platform Churn Rate: A Study of User Discontinuation Intention in Hyderabad audience

  Afrah Maysoon, Bharti Kumari, Rakesh Sakhamuri, Sanjana S, Radna Andi Wibowo

  23-32

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