Vol. 1 No. 2: Desember 2025

• Table of Content

  Abstract View : 47

Articles

• Herding Behavior in Cryptocurrency Trading in the Millennial Generation in Indonesia

  agus mujiman, Retnaningsih Retnaningsih, Gloria Putri Wuryani

  43-46

  • PDF

  Abstract View : 45 PDF downloads: 101

• The Effectiveness of Bank BRI's People's Business Credit (KUR) in Supporting the Creative Economy in the Semarang Area

  Gloria Putri Wuryani, Retnaningsih Retnaningsih, Agus Mujiman

  47-52

  • PDF

  Abstract View : 66 PDF downloads: 92

• The Influence of Brand Image, Service Quality, and Product Promotion on Motorcycle Purchasing Decisions at Yamaha Mataram Sakti

  Wahyu Latif Almunawar, Siti Fatimatus Zehroh, Rega Lutfiani, Shinta Septiani

  53-59

  • PDF

  Abstract View : 42 PDF downloads: 94

• Financial Behavior in the Use of Electronic Wallets (E-Wallets) Among Gen Z

  Rega Lutfiani, Shinta Septiani, Siti Fatimatus Zehroh, Wahyu Latif Almunawar

  61-69

  • PDF

  Abstract View : 55 PDF downloads: 119

• The Role of Online Reviews and Marketing Strategy in Shaping the Perceptions of Spotify Premium and Free Users: A Case Study of 2023

  Amelia Kristi Herdiana Esa Putri, Atiq Dinna Shikha, Maulina Nikmatul Ulya, Retno Wulandari

  71-74

  • PDF

  Abstract View : 63 PDF downloads: 106